Whether building a book of business, pursuing a new job, or searching for love, we all have a fundamental need to connect. Now with the Internet being the primary tool for interacting with others, face-to-face interactions have largely given way to online exchanges. Given this reality, you may be discovering that navigating through a sea of social media can be challenging. At times, it can feel like a perfunctory, rote exercise, void of true meaning and significance. Unlike in-person networking, mastering the art of online connection requires some deft skills and savvy.
I’m not going to lie; as a 52-year-old who has been a freelancer since 1993, adapting to this new normal of connectivity has been an exercise in futility at times. Traditionally, my world had involved networking at events. Those of you around my age remember the days of slick sales pitches and folks with a repository of business cards to hand out. While these in-person pantomimes still occur, they have largely taken a backseat to the online competition.
The good news is that I have developed a framework that uniquely works for me within this new normal; one that has yielded a number of personal and professional connections over the years, as well as scores of business opportunities.
My 3 Lanes on the Connection Highway
Given the vast nature of the online social landscape, one can quickly get lost in a morass of places to build connections. So like entering the on-ramp to a highway, it’s important to quickly assess which of the three lanes you are going to use – and when.
Twitter: Laugh if you must, but Twitter is great for lazy-ass networkers like me. And I have generated a ton of business over the years from this networking platform. Because today’s rapport is often snatched in soundbites (think texts and messaging), the 140 character tweet limit is usually all I need to fuel a new connection. Just look at it as a squirt of lighter fluid, designed to ignite a conversation that you can then nurture. “